Psychology of Colors in Marketing

When it comes to marketing and advertising, the foremost advice is to make the audience more attracted to their brand- hence, persuade the users to be attracted by the site. It is important to realize that only content won't make any difference unless and until some infographics or pictures are also involved. Moreover, videos being a part of the content is also a highly useful marketing technique. Henceforth, content that only contains words is dull and may bore your audience as it will appear either least attention-grabbing or not significant enough to attract the customers. To drive more traffic, some psychological tactics are also needed for increasing conversion rates and conveying brand messages properly. Among such tools is color- which can not only enhance the direct messages but it can also leave an impact on the consumers to take favorable actions and also create an outstanding reputation for one’s brand amongst all other competitive markets. Henceforth, they will be able to generate leads easily and drive the traffic to optimize their conversion rate. It is highly important to educate one’s self about the psychology of colors and how one can use them to sell. Once you are aware of the color tool and the psychology behind its utility, then you will be able to achieve your marketing and advertising goals for your campaigns and more along with creating a persuasive brand image.

Factors that influence Color Psychology

-Nationality: From the North American region, the yellow color is viewed more optimistically than others. Purple is also considered to be a soothing one- still every nationality has their preferences of colors to respond and react to. Pakistan might react more emotionally to the color green, similarly, Britain might show a patriotic reflex towards a shade of red or blue due to the color of their flag. Thereby, to make sure that the marketing campaigns or brands get the most benefit out of it; many global advertisers and marketers take a deep insight into the psychology of color in relevance to local areas' studies. This is how global markets work and create different franchises to gain more branding momentum.

Impact of Color on Brand

When we review the report in the journal "Marketing Theory", it has been revealed that psychology of color has a direct and very strong impact on branding. Whichever color is not preferred or disliked by a consumer or targeted audience, and still, if the marketing campaign goes into that momentum even with this knowledge- it will not get much of a positive response. Contrary to that, if color is liked the most amongst the consumers- chances are that the marketing campaign would be successful.

Impact on Generating Conversions

The same report "Marketing Theory" states that color psychology not only impacts the branding but also generates the rate of consumers' conversions into sales. Now you might be wondering if that is even possible, the answer is ‘Yes’, it is. because when the colors’ psychology is implemented in the marketing strategy, consumers' affinity with the color is touched upon by the brand and hence they get emotionally attached to the brand itself. Henceforth, the colors’ psychology will create not result in sales but loyalty for their brand as the consumers will be happy to hear and buy from that brand due to the very emotional attachment.